The Crabs
Dayna
Castillo
Owner Dayna Does x Secret Third Thing
Interim Head of Social @ Calm
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Extremely online digital strategist specializing in entertainment & pop culture marketing
Big into fandom + fandom culture
Internet anthropologist
Brain rot enthusiast
Not personally gen z, but gen z adjacent
Music and pop culture fanatic
Actively shit posts on LinkedIn
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Active: 2016-Present
Roman Empire: PeeWee Herman
Prev. Brands: Calm, Tumblr, YouTube, TikTok, Universal Pictures, Klarna, The Knot, Back Market, Truth, Dog Haus
Prev. Agencies: We Are Social
School: n/a
Website: daynadoes.com + LinkedIn
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2023 Winner of The Webby’s People’s Voice award in the category of Social Comedy
Ryan
Benson
Partner + Creative Director @ LOUDMOUTH
Social Media Menace
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Lenny
Leithauser
Owner Sequence of Sociale
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Dejaih
Smith
A Beautiful Human
On the Internet
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Extremely online digital marketer, but I know when to touch grass before I air fry my brain with more screen time
Love a good after party (aka the comments section)
Getting the best of both worlds as a zillennial
Trendspotting
SEO writing
Influencer relations
Neuromarketing (Personalization)
Beauty, fashion, and music obsessed
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Active: 2016-Present
Roman Empire: Galliano era Dior & JPG era Hermès
Prev. Brands: Indeed, PayPal, Adobe, Hickory Farms + more
Prev. Agencies: NP Digital
School: University of St. Thomas, Texas
Website: sequenceofsociale.com + LinkedIn
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Benton
Williams
Owner SADMILK Creative
Creative @ Secret Third Thing
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Extremely online digital strategist
Entertainment & media studies student
Gen z, but like fr
Digital culture researcher
Dream crab leg rotation: Baudrillard & Caleb Hearon
Always running apps on beta
Only takes photos on film
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Janine
Davis
A Beautiful Human
On the Internet
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Apple
Xenos
A Beautiful Human
On the Internet
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